Project Strategy & Approach
It is my hope that the parents who see my public service announcement will think twice about the food they are giving their children. Childhood is a habit-forming time, and in order for children to live healthy, active lifestyles they should be developing healthy, active habits. I want parents to realize the impact of teaching their children the importance of proper nutrition. The intended audience for my project is parents of young children, with a particular emphasis on mothers.
To achieve this goal, I completed a prelimary research document outlining the issue and my objective. I then chose the strongest words and phrases from my outline around which to build a campaign. To create my PSA, I used Adobe Photoshop to build my slides and Adobe Flash for animation and sound. This Web page and the page with the embedded Flash movie was created using Adobe Dreamweaver.
Key Words That Drive The Visual Solution
Education: (noun) the act or process of imparting or acquiring general knowledge, developing the powers of reasoning and judgment, and generally of preparing oneself or others intellectually for mature life; the result produced by instruction, training, or study.
Prevention: (noun) the act of preventing or impeding; in medicine, any activity which reduces the burden of mortality or morbidity from disease.
Health: (noun) soundness of body or mind; freedom from disease or ailment.
Lifestyle: (noun) the habits, attitudes, tastes, moral standards, economic level, etc., that together constitute the mode of living of an individual.
Youth: (noun) early maturity; the state of being young or immature or inexperienced; the time of life between childhood and maturity.
Project Tagline
Don't supersize your kids.
Desired Outcome
Children are not as healthy as they should be. They are not getting proper nutrition during their developmental years, and as a result are developing conditions usually associated with much older people – conditions like gout, diabetes, and childhood obesity. The problem is that parents and schools do not provide proper nutrition because it is so much easier and cheaper to purchase processed, inorganic foods. Because of the unhealthy foods given to children, they never learn to eat healthy foods. This leads to health issues at all ages.