Project Strategy & Approach
Throughout time, society has evolved into this stressful, fast-paced, exhausting environment that is becoming detrimental to the health of every individual. Whether it be having a glass of wine at the dinner table or popping open a beer after a long days at work, you are not only increasing your chance of developing health problems but also adding up the cost of your health care bill at the end of the month. After doing some research on healthcare cost, I became extremely interested in the developing news of alcohol being a possible cause of breast cancer. I felt an immediate connection to this due to the fact that I have dealt with this disease through my mother’s diagnosis several years ago and felt drawn to this idea. I designed the animation in a recipe card format in order to relate to the idea of ingredients and its recipe. I linked the different ingredients to statistical data to formulate a sort of connection between the real ingredients of the alcoholic beverage and the health risks that is included within it. I felt the need to speak to college-aged women about the issue at hand and inform them of the ramifications they are choosing upon their health.
Key Words That Drive The Visual Solution
recipe
stressor
cancer
moderate
disaster
Project Tagline
Before you drink, think
Desired Outcome
I envisioned this PSA to be influential in a person’s everyday life and be of a reminder to people before they decide to pour another glass. I felt the need to reach out to the younger audience and inform them of the health risks that come with alcohol. Even a small glass of wine a day can increase your risk of developing breast cancer 32%. Statistics show that among women in the US, 55% drink alcohol on a daily basis while 55 million women drink enough alcohol that they cause harm to their health. Until there is a cure for cancer, we can only focus on ways to prevent us from becoming a cancer victim and strive for a healthier way of life.