Project Strategy & Approach
The theme the class started with is the “The Otherside of the Healthcare Debate.” I started the research process by investigating problems with the food chain in the United States. I discovered the issues that stem from extreme mass production and the severe lack of quality across the country, specifically in fast food restaurants.
First I wanted to speak to female, young professionals, but beyond the target audience to anyone who makes daily consumption decisions. I hope my project makes viewers step back and look at the quality of food they consume in the United States and consider alternatives that are more local, fresh and sustainable.
I looked to food experts for answers on the issue: the writer of Fast Food Nation, Eric Schlosser, the founder of the Slow Food Movement, Carlo Petrini, and American chef, author and TV personality, Julia Child. I used quotes from the food experts that would speak to each other to tell a story to address the issue. Along with the quotes, I photographed my own images that reflect the quotes then edited them in Photoshop. I used Photoshop to design slides, create movement in Flash, add a soundtrack with Garage Band and finally, put it on the Web with Dreamweaver.
Key Words That Drive The Visual Solution
fresh
local
sustainable
gastronomy
quality
Project Tagline
What fast food is not: fresh, local, sustainable.
Desired Outcome
I hope viewers take a new view on the importance of quality food decisions. I want the images to contrast the decisions that can be made, for example the iconic, American, homemade apple pie verses a mass produced, square, frozen, reheated apple pie from a fast food chain. To conclude the project, I want viewers to realize how easy it is to make quality food choices so I ended with this quote: “You don’t have to cook fancy or complicated masterpieces, just good food from fresh ingredients” –Julia Child.