Project Strategy & Approach
There are many benefits of consuming organic food. First, you’re supporting local farmers, not large corporations. Second, you’re eating a more natural food that hasn’t been modified. In today’s health-driven society, everyone’s looking for an easy way to lose weight and to feel better. Organic food tastes better and makes you feel better. For my project, I would like to emphasize the advantages to eating organic meat. We ostracize and ridicule our heroes athletes when they “juice up” with steroids. Yet, a majority consumes beef and chicken that have been injected with steroids and hormones to allow for fast growth. I’d like to showcase this irony and educate the population on at least spending a couple extra bucks to try an organic, grass-fed steak. I know they’ll love it.
We took a class trip to The Merc here in Lawrence, Kan., to research the benefits of organic foods and to learn more about what we eat. We watched several documentaries in class detailing the thought processes that reside behind public service announcements. When it came time to assemble our projects, we learned how to use Photoshop to accomplish various photo-editing tasks, Flash to animate our research into a presentation, Garage Band to create a unique soundtrack for our presentation and Dreamweaver to put it all together on the Web. You're viewing the results right now, and I hope you enjoy it.
Key Words That Drive The Visual Solution
Natural
Healthy
Lifestyle
Future
Investment
Project Tagline
"Natural organic meat: juicy, not juiced."
Desired Outcome
The story will be provocative. It will be a call to action for young adults to begin researching and knowing what they eat. It will be a call to action for them to live this lifestyle and hopefully rub off on their friends and family. The tone of the story will be inquisitive; it will urge the audience to look at their current situation and evaluate their wants/needs. The format for delivery will be humorously shocking; I will juxtapose food with modern-day role models: athletes. Why should our athletes be held accountable for steroid/hormone usage if we don’t care that our food is injected with the same?