Project Strategy & Approach
In reality, it should never be considered a negative thing to try and cut back on calories or unnecessary spending. My goal is to focus the mindset on modification of these things rather than deprivation. Today, people are used to instant gratification with big changes having fast and instant results. The goal of the concept of modification is the long-term impact of small adjustments.
Key Words That Drive The Visual Solution
Goal: The end toward which effort is directed.
Motivation: (1.) The act or process of motivating. (2.) The condition of being motivated. (3.) A motivating force, stimulus, or influence.
Persistence: The action or condition or an instance of persevering; steadfastness.
Schedule: program; especially: a procedural plan that indicated the time and sequence o each operation <finished on schedule>
Budget: A quantity (as of energy or water) involved in, available for, or assignable to a particular situation; also: an account of gains and losses of such a quantity.
Project Tagline
Small modifications for a BIG life.
Desired Outcome
I want my audience to see weight loss through a new looking glass. Everyone has heard about and knows the general facts about weight loss, however I want to shock them and open their eyes to the mindset we have with food. I have related calories and saving money to modification as a means to weight loss. I think women will think twice about their food choices when they see it as more than just food. Ultimately I want my audience to apply modification to their lives and let go of their dieting their hang-ups.