Project Strategy & Approach
Enough is enough.
In today’s world, there are endless options for food: all-you-can-eat buffets, super-sized combo meals and second helpings are all staples in American households. Yet, we continually complain about our expanding waistlines. With this PSA, I will challenge young American men and women to take control of their appetites, and think before they stuff that double cheeseburger into their mouths and wash it down with an extra large Coke. Statistics show that the amount of food available is rising, as is the obesity rate among Americans. Our consumption of fats, sugars and salts is also skyrocketing. This is not a coincidence. All will continue to rise if we don’t think before we eat. Each individual decides what he/she eats; in the end, it’s up to you to decide what to consume.
Key Words That Drive The Visual Solution
Control
Endless
Think
Choice
Eat
Project Tagline
Controlling consumption. Think before you eat.
Desired Outcome
I want the presentation to be provocative. I want the audience to think about their eating habits, and realize that more often than not, unhealthy food finds its way into our mouths. After seeing the infinite food options and realizing eating is a personal choice, the audience will make a conscious decision to evaluate food before they eat it. They will pause when considering what to eat, and determine whether or not there is a healthier alternative. The old adage goes, “think before you speak,” in an effort to stop people from saying inappropriate and harmful words. If Americans simply think before they eat, a new trend of smarter, and most certainly healthier people will begin to evolve.